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Sleeve Design
Inspired by the vibrant street food culture of Sichuan, this packaging design celebrates the rich flavors and traditions of authentic Chinese BBQ. Each sleeve features bold, dynamic visuals that capture the essence of the product inside: Beef, Lamb, Chicken Wings, and Pork Belly. The bright colors and cultural elements enhance the sense of heritage while the modern, clean layout ensures product clarity.
Each color is inspired by different culture aspects from traditional Chinese Culture
Green: The main concept indicate the Sanxingdui Mask. It is an archaeological site and a major Bronze Age culture discovered in modern Guanghan,
Pink: The core elements derives from Mahjong， a traditional tile-based game that was developed in China and has spread throughout the world since the early 20th century.
Red: Chinese Opera, the ultimate classic part of Chinese culture. And the red face make-up represent the core part of it.
Blue: Lotus, or blue lotus, indicates the peaceful, insistent mind in Chinese culture.
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