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Rabbit Year T-Shirt Campaign

This vibrant photoshoot showcases the special edition Rabbit Year T-shirt featuring the Chinese goddess Chang'E, an iconic figure associated with the moon. Set against a dynamic neon backdrop, the imagery blends traditional Chinese elements with futuristic aesthetics, symbolizing Chang'E's grace alongside the spirit of the rabbit. This design is part of Sichuan Taste's celebration of the Chinese New Year, embodying both modern street style and ancient mythology, with the glowing rabbit adding a playful, mystical touch to the campaign.

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